Top 5 Social Networking Apps in Kenya Q3 2023 Performance

In the third quarter of 2023, the top 5 social networking applications in Kenya showed varied performance metrics in terms of weekly downloads, revenue, and active users. Here’s a detailed breakdown based on Sensor Tower data.

WhatsApp Messenger exhibited consistent weekly revenue, fluctuating between $3 and $6 throughout the quarter. The app saw a significant peak in weekly downloads, reaching around 153K in mid-July, and maintained a steady download rate, ending the quarter with approximately 81K downloads. Active users remained strong, ranging from around 11.7M to 12.1M, with the highest active user count recorded in mid-September.

Telegram Messenger showed a stable weekly revenue trend, peaking at $328 in mid-August. Weekly downloads ranged from 28K to 47K, with notable increases in mid-July and mid-September. The active user base also saw a steady rise, reaching approximately 2.3M by the end of the quarter.

Threads, despite being a newer entrant, garnered notable attention with weekly downloads peaking at 163K in early July. However, the download numbers declined over the quarter, settling at around 7.6K by the end of September. Active users followed a similar trend, starting strong at 164K in early July and tapering off to approximately 107K by the end of the quarter.

Facebook saw a substantial increase in weekly revenue, particularly in early August, peaking at $954. The app maintained a robust download rate, with the highest downloads reaching 117K in mid-September. Active users remained consistently high, ranging from 12.1M to 12.4M throughout the quarter.

Messenger had minimal revenue, with only a few instances of revenue generation. The app's weekly downloads were stable, peaking at 33K in mid-September. Active users remained steady, fluctuating around 3.7M throughout the quarter.

For more detailed insights and comprehensive data, visit Sensor Tower.